Lead recurring promotional and activation reviews with the Customer Strategy Lead and cross-functional partners, evaluating POS trends, trade-offer effectiveness, competitive activity, and 4P gaps or upside using sources such as Circana, Numerator, household panel, retailer data, and financial inputs. Serve as a connector across Sales, Marketing, Category and Insights, Shopper, Analytics, Finance, Net Revenue Management, and Display and Graphics to help GCC deliver one aligned, brand-agnostic approach across priority customers.