Oversee our tech stack, including the theme architecture, third-party apps, custom integrations (ERP, CRM, inventory systems), and localized merchandising toolsDrive initiatives to increase key ecommerce KPIs (e.g., AOV, conversion rate, bounce rate, customer lifetime value) using tools like Google Analytics 4, Hotjar, and Shopify Analytics to back up product decisionsHelp support digital campaigns, partner with the creative team on asset implementation, and coordinate external agency partners to deploy bug-free code. This role is responsible for creating an exceptional online shopping experience, identifying opportunities to increase revenue and conversion, and leading ecommerce initiatives from concept through execution.