This role sits at the intersection of global and local Commercial/Marketing teams, IT, System Integrators (SI), Managed Service Providers (MSP), and creative/media agencies — translating brand and marketing strategy into scalable data, integration, and platform capabilities that enable true omni-channel execution across HCP, patient, and consumer touchpoints in multiple markets. Lead architecture and delivery of data integrations connecting Salesforce Data 360, Identify Hub, Marketing Cloud, Experience Cloud, Veeva CRM, Vault PromoMats, and enterprise data lakes to support unified customer profiles and cross-market campaign orchestration.