Key ResponsibilitiesOwn and execute the HME sales strategy aligned to company revenue and growth objectivesLead, coach, and develop a sales professionals (new business, account management, or hybrid, as applicable)Establish clear performance expectations, KPIs, and accountability across the teamDrive a high‑performance, customer‑centric sales cultureAchieve and exceed bookings, ARR, and retention targets within the HME segmentOversee pipeline generation, forecasting accuracy, and deal executionActively participate in strategic and enterprise‑level dealsBuild trusted executive relationships with HME owners, operators, and clinical leadersGather market and customer insights to inform product roadmap and go‑to‑market strategyPartner with Marketing on demand generation, messaging, and vertical‑specific campaignsWork closely with Customer Success to ensure smooth handoffs, adoption, renewals, and upsellCoordinate with Strategic Partnerships (e.g., manufacturers, integrated platforms) to drive joint opportunitiesImplement and optimize sales processes, playbooks, and CRM disciplineQualifications & ExperienceRequired Experience5-10+ years of progressive sales leadership experience, preferably in SaaSDirect experience selling to Home Medical Equipment (HME), DME, or closely related healthcare providersProven track record of leading and scaling sales teams with consistent quota attainmentStrong understanding of SaaS metrics (ARR, CAC, churn, expansion)Experience managing complex, consultative sales cyclesPreferred ExperienceExperience selling workflow, revenue cycle, or operational software in healthcareFamiliarity with HME regulatory and reimbursement environmentsExperience partnering with channel or technology integration partnersBackground working with mid‑market and enterprise healthcare customersBenefitsMedical, Dental, and Vision Coverage: Comprehensive plans with options for low‑to‑no‑cost premiums. This role owns sales strategy, execution, and team leadership for a sales organization, driving lead generation, new customer acquisition, and retention across HME providers ranging from small business, mid-market to enterprise.