Specifically: Within select customer accounts, acts as primary point of contact for the customer, meet with key customers/personnel to maintain understanding of their current practice structure, business model, and key influencers (Managed Care Organization/payers, employers, state policy), and their patients' needs. Demonstrated strong ability to understand customer's business climate, assess overall market potential, identify and prioritize unique opportunities and business risks in local markets, develop territory plans and follow up to drive business results in assigned geography or market.