This is a full-stack, full-funnel role: you do it all for the business line of business, from brand and demand generation to the website, lead generation, sales enablement, and retention, for customers ranging from the local shop on Main Street to multi-site, enterprise, and wholesale accounts. Tailor by Segment & Vertical: Tailor messaging and campaigns to different business sizes, verticals, and wholesale partners, recognizing that a small business, a multi-site operator, an enterprise, and a wholesale carrier buy very differently.