Sales stratedgy & revenue growth: Own the Budget for the assigned area - Develop and execute an area business plan - Analyze territory-level sales data - Set and manage quarterly and annual sales targets by territory Team leadership & talent development: Recruit, hire, onboard, and develop a team of Regional Directors and independent distributors - Manage performance & coach Regional Directors - Foster the company culture Key account & surgeon relationship management: Serve as an executive-level relationship owner, supporting case coverage escalations, product feedback loops, and peer-to-peer education - Partner with Medical Education to drive education events - Lead or support Value Analysis Committee (VAC) presentations and hospital. Contracting, GPO/IDN & Distributor Management: Partner with Corporate Accounts/Contracting - Manage the regions independent distributor network - Identify and close geographic white space through new distributor recruitment and resource management Cross-Functional Collaboration: Partner with Marketing, Commercial Operations, Finance & RAQA departments Compliance & Ethics: Ensure all field activity (surgeon interactions, consulting agreements, meals, event sponsorships) complies with the AdvaMed Code of Ethics, Sunshine Act/Open Payments reporting, and company policy.