Plan and facilitate membership events, local activations, wellness experiences, open houses, pop-ups, partner events, fitness events, classes, and other initiatives designed to increase awareness, generate leads, strengthen relationships, drive membership conversion, and ongoing engagement with local community. Cultivate high-value relationships and strategic partnerships across local, corporate, residential, wellness, hospitality, and community markets to expand the Spa's reach, generate qualified business, and maximize revenue through partnerships, referrals, and corporate wellness opportunities.