Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, P&L/financial analysis, market research, consumer research, new product development, packaging initiatives, quality improvements, pricing and promotions analysis, distribution planning, advertising development, media planning and retail/shopper marketing programs. 4+ years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing and marketing communications and tactics.