Lead the development and ownership of retail "Playbooks" for all assigned accounts and effectively communicate to BSM, LPs and Retailers to include all aspects of merchandising execution and implementation at Store level (Product / Program, Placement, Promotion, Procurement, POP). Lead the development of strategic plans by assigned Retailer (Annually and Quarterly Business Plans) that leverage Advertising & Promotion, New Item Introduction, Distribution and Program voids with Consumer / Service based initiatives (BTG Training, PA Events, Selling Event, etc.).