Understand & Improve the Patient Journey: Combine patient research, feedback, and funnel and cohort analysis to find where patients disengage or run into friction, then run experiments and ship improvements that build trust and keep patients coming back. Extend Care Beyond the Visit: Identify and build the touchpoints that help patients get more of their care needs met with Midi, in and outside of telehealth visits, such as follow-up care, ongoing treatment support, and access to additional services.