Fairfax, Virginia14 days ago
Data Management, Integrations&Reporting: Support Marketing Cloud data models, synchronized datasources, and data extensions; Collaborate with Salesforce COE team members on integrations between Marketing Cloud, Salesforce CRM, student information systems, and other enterprise platforms; Establish and maintain integration between Education Cloud (Marketing Cloud Connect and Distributed Marketing) and Mogli; Assistwith automation of data imports, extracts, and transformations; Develop and maintainreports and dashboards to measure campaign performance and engagement; and. Campaign Execution, Journeys & Deliverability: Partner with the Marketing and Communications teams to design, build, test, deploy, and monitormulti-channel marketing journeys; Implement andmaintain automated campaigns using Journey Builder; Apply email and mobile messaging best practices related to personalization, segmentation, and timing; Monitor, analyze, and troubleshoot deliverability issues, sender reputation, and subscriber engagement metrics; and.