You will have expertise in the D2C top of online sales funnel, customer / client acquisition strategies and tactics that produced the exponential growth from performance media, paid search, direct response advertising and marketing, and retention, lifecycle, email, SMS, telemarketing, with video, short, long form sales copy, story telling, benefit selling, and testimonials that convert to excellent ROI and ROAS, with the support of SDR, BDRs. While affiliates, partnerships, and word of mouth referrals are still important, using direct to customer tactics, from a small yet brilliant internal marketing and sales team, through your hands on leadership, both the brand awareness will be more sustainably developed in a compliant way, in addition to directly sourced leads who become satisfied clients.