Proven experience in a senior operational leadership role (Area Director, Regional Director, District Leader, General Manager or equivalent) within a premium, consumer‑facing, multi‑site environment such as premium healthcare‑adjacent, wellness, fitness or technology‑enabled services with physical operations/stores. Act as the primary regional liaison between clinic teams and central functions — including Customer Support, Facilities, Workforce Planning, People Operations, Talent Acquisition, and working closely with the Market Activation Lead, DC.