Fluency with the MA marketing stack or equivalent: Salesforce, Marketo, Demandbase, People.ai, and Outreach; understanding of how these tools connect across the revenue cycle and ability to architect data-informed campaign motions, automation requirements, triggers, and activations in partnership with MOPS. You will work wide but shallow across channels and narrow but deep on your segment, partnering closely with Digital, PMM, BDR leadership, RevOps, MOPS, and other specialists to ensure each motion is working for your product, audience, and pipeline goals.