Responsibilities include supporting sales and customer meetings through virtual product discussions, technical in person presentations, and field application guidance; participating in customer visits and field demonstrations; developing and communicating application data; assisting with product testing and development; executing laboratory procedures; supporting customer and distributor training; and maintaining a strong working knowledge of instrument hardware, software, operation, applications, and related laboratory workflows. Generate competitive product information and analysis with current information to inform Product Manager of any additions, deletions, or suspected inadequacies Identify and provide basic input on sales tools, technical materials, sales collateral, media and other promotional materials and campaigns Perform in-house laboratory responsibilities when not supporting field or customer-facing activities, including application testing, feasibility work, product evaluations, instrument setup, routine laboratory maintenance, supply ordering, and cleanup.