Reporting directly to the CEO, with a dotted line to the President and close partnership with the Chief Design & Merchandising Officer and VP of Sales, this person will build the brand infrastructure from the ground up — developing brand books, naming collections, directing packaging, and leading seasonal campaigns across bras, underwear, basics, loungewear, and active categories. Retail & Partner Marketing Develop retailer-specific marketing programs for department stores, specialty retailers, and online marketplaces.