Executes and assists on development of communication strategies and key messages and oversees social media and communication channels to a wide variety of constituents, including internal Northwestern Medicine members (Feinberg Communications and NMHC Communications), faculty, clinicians and staff as well as external partners including the broader scientific community, philanthropic and advocacy organizations, other Alzheimer's Disease Centers, the larger Northwestern Medicine public community, patients and families. Provide major communications and event support for the Mesulam Institute's Annual Alzheimer Day, including but not limited to: creating and updating conference Abstract Book, designing and disseminating sponsorship packet, managing all external and internal communications and related listservs, and designing any and all event materials including but not limited to signage, flyers, print invitation, logos, and other branded event materials.