SALT LAKE CITY, UT1 day ago
Strategic Planning and Market Management * Define onmarket strategy (place, promotion, and price) * Analyze market trends, competitive landscape, and customer needs to guide onmarket strategy * Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development) * Contribute to longterm strategic planning and revenue forecasting for existing and upcoming products * Product Life Cycle Management * Lead product commercialization from prelaunch through discontinuation * Provide insights on packaging and manufacturing changes for onmarket products * Ensure alignment between Product Management priorities and market requirements * Support communication and management of Quality issues for onmarket products * Drive upgrading of the installed base * Attend SandOP meetings to ensure product availability * Manage backorders and product allocation * Voice of Customer (VOC) and Market Insights * Gather and synthesize customer feedback and market research to drive launches and onmarket performance * Monitor evolving customer needs and global competitive dynamics * Collaborate with Market Research and Medical Affairs to gather key customer insights * Stay current on market developments and marketing best practices in the diagnostics industry * CrossFunctional Collaboration * Lead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCS * Align global and regional teams on priorities and execution plans * Coordinate with Integrated Solutions and Microbiology for aligned onmarket strategies * Provide essential product expertise when needed * Launch Planning and GotoMarket Execution * Develop global launch strategies and toolkits for new products * Coordinate with regional marketing teams for consistent messaging and positioning * Finalize pricing strategies and promotional plans * Execute the global gotomarket process for new product launches * Collaborat e with Product Manager to initiate prelaunch activities * Performance. Strategic Marketing Manager - Advanced Clinical Diagnostics leads the strategic evaluation and definition of future diagnostic innovation opportunities, translating emerging scientific advancements into clear strategic direction, business cases, and portfolio priorities.