Working in close partnership with senior marketing and product management leaders, the Senior Manager helps translate customer needs, regulatory considerations, and West's portfolio and innovation pipeline into compelling, differentiated value propositions, high-impact content, and effective commercialization tools. This role partners cross-functionally with Market & Competitive Intelligence, Product Management, R&D, Technical SMEs, Sales, Technical Customer Service, and Marketing Operations to elevate go-to-market execution and strengthen commercial messaging for a highly technical portfolio.