Develop and execute an ongoing B2B communications strategy that builds Substacks visibility and reputation in the advertising industry through earned media, editorial storytelling, executive visibility, industry speaking opportunities, and other communications channels, reaching brands, agencies, advertisers, and creators. Partner with product and sponsorships teams to develop compelling narratives around sponsorships-related features, product launches, and successful brand-creator partnerships, translating them into press announcements, media pitches, and interviews.