Essential Job Functions: 1.Leads the direction, design, and production of all publications, web properties, social media initiatives, and advertising, to authentically reflect the key brand attributes of the universitys identity.2.Creates compelling marketing materials and data-driven impact reports to effectively showcase organizational results and ROI.3.Collaborates with Directors, Deans, Department Chairs and Faculty to obtain information needed to market faculty expertise, academic programs and support services of the University.4.Collaborate with the Office of Enrollment Management to develop and implement a comprehensive branding strategy to attract new students.5.Manage departmental budget, vendor relationships, and agency partnerships.6.Lead, mentor, and develop a team of marketing, communications, and creative professionals.7.Establish key performance metrics and evaluate campaign effectiveness using analytics and insights.8.Oversee digital presence, including website strategy, social media, email marketing, and emerging platforms.9.Chairs a university marketing committee where the communications of enrollment management, university development, internal communications, and intercollegiate athletics are blended into one clear and consistent integrated marketing plan and brand strategy.10.Partners closely with the Enrollment Services, Public Relations, and Sports Information team to design and implement marketing strategies that result in increased enrollment in university academic programs.11.Provides strategic direction and project management for marketing functions; setting clear direction and aligning work with university priorities. 12.Collaborates with cross-functional teams throughout the university community.13.Direct all internal and external communications, including announcements, speeches, publications, and crisis communications.14.Build and maintain relationships with media outlets, influencers, and key stakeholders.15.Serve as institutional spokesperson or support executive leadership in that role.16.Lead proactive media relations and reputation management initiatives.17.Supervise content creation across channels, including storytelling, video, and multimedia production.18.Create strategic content that transforms impact data into compelling stories for use in campaigns.19.Maintains a strong connection to professional organizations within higher education and consumer marketing to develop expertise on emerging trends and best practices suited to Cheyney University.