This role partners with Go to Market, Brand Strategy, Audience Strategy, Consumer Insights, Integrated Media, DDM, Digital Marketing, Social, Public Relations, Analytics, Destination Marketing, and internal and external creative and project management teams to help create connected and consistent customer experiences across paid, owned, and earned touchpoints throughout the marketing journey. Working under the direction of Journey Planning leadership, this role develops journey maps, communication frameworks, messaging hierarchies, creative briefs, integrated communication roadmaps, and other planning materials that connect business objectives, audience needs, messaging, timing, content, and channel roles.