Ability to: plan, develop, organize, and implement a wide variety of water-related programs; negotiate agreements with various agencies and special interests to facilitate program activities; speak effectively and persuasively before diverse groups; establish effective working relationships with other staff and with persons possessing a wide variety of divergent views; plan, organize, train, lead, and direct the activities of Water Agency staff and employees of participating municipalities, specials districts, the public, and outside agencies; create, innovate, develop, implement, and manage a variety of programs and projects related to water use efficiency, water education, community affairs, or government affairs; write and edit written materials for publication; compile concise reports, letters, newsletters and other written materials; coordinate educational and informational seminars and workshops; prepare and disseminate information to media and others; prepare a wide range of clear, concise, and informative reports, correspondence, and brochures; operate office equipment including computers and supporting word processing, spreadsheet, and database applications; use the internet and social media to enhance public outreach. Working knowledge of: Principles and techniques for establishing and maintaining effective public relations; media operations and effective media relations; techniques for effective use of social media; principles of graphic design and production; techniques and methods of research, report writing and preparation of informational materials; strategies for conflict resolution and mediation; Government Affairs.