The primary deliverable is the target‑state data architecture - layering, canonical models, event and entity design, the semantic and KPI layer, and the data quality and lineage framework - that allows the Control Tower to detect exceptions, trigger alerts, and support root‑cause analysis with confidence in the underlying data. The role owns how operational data from source systems across product domains is ingested, integrated, resolved, modelled, certified, and served as a single, trusted, near real‑time view of the business.