Working closely with Upstream Marketing, R&D, PMO, Clinical, Regulatory, Quality, and Downstream Marketing, this role translates unmet needs into actionable product requirements, differentiated value propositions, and go-to-market plans for new features and major enhancements. Plans and executes VOC research-including interviews, field observations, advisory boards, surveys, and workflow assessments-to identify unmet needs, validate value propositions and product concepts, and synthesize actionable insights.