Own SEO, GEO, and AEO strategy for OReillyAuto.com • Balance hands-on analysis and research with strategic roadmap ownership • Coordinate closely with business stakeholders to create and manage quarterly roadmaps aligned to strategic goals • Partner closely with product managers, designers, and Agile engineering teams to deliver roadmap initiatives • Define problem statements, success metrics, and acceptance criteria for organic search work • Stay current on SEO best practices, algorithm changes, and AI-driven search trends; proactively test and share learnings • Measure performance using analytics and search tooling; evaluate impact post-launch and iterate. While this role sits within our Product Analyst career path, the scope is closer to a product manager for organic acquisition, with ownership spanning research, roadmap creation, and delivery in partnership with Agile teams.