This includes, but is not limited to, drafting or directing thought leadership, social media, and other content related to ethical leadership for the Ethics Office; building relationships and collaborating with internal and external thought leaders, research professionals, and membership organizations; publishing content in a variety of formats across paid, owned, and earned channels; and recommending creative new formats for reaching audiences and building eminence. Acting as the storytelling strategist to determine and achieve the optimal storytelling approach to increase audience engagement, and to ensure that each content project is clear and compelling-that the story flows logically and ensures reader/viewer/listener engagement from start to finish, the ideas are well-differentiated and communicated accurately and directly, the phrasing is dynamic and conversational, the overall content project will be perceived by target audiences as high-quality and high-value, and the content will achieve intended objectives.