Lead go-to-market for Fiber launches and ongoing portfolio performance; influence positioning, messaging, offers and promotions, and channel strategy; partner across Pricing & Offers, Commercial, Finance, Integrated Marketing, Acquisition Marketing, Sales, Analytics, and channel teams to align portfolio, pricing, promotional, messaging, launch, and acquisition strategies to business objectives. Evaluate competitive intelligence, consumer insights, segmentation data, industry trends, and business performance to identify emerging customer needs, market whitespace, and product gaps, and to differentiate T-Fiber from cable and fiber competitors; brief the Consumer Insights team on new studies and BI teams on customer data analyses.