Identifies and evaluates industry trends (e.g., customer industry verticals and the information technology [IT] industry), gathers customer and partner insights (e.g., technical preferences, environments, business needs, competitive landscape), and maps existing architecture and digital transformation solutions to customer and partner business outcomes. Proactively identifies gaps through delivery, communicates those gaps to relevant team members and stakeholders, and connects patterns across business and technology areas to drive improvements to products, intellectual property (IP), technologies, and processes that enable solutions to scale across customers.