Job Description: KEY RESPONSIBILITIES (other duties as assigned): Lead enterprise CRM and lifecycle marketing strategy across corporate-owned retail, ecommerce, and owned channels, aligning programs to traffic, conversion, retention, repeat purchase, customer lifetime value, and same-store sales goals. Develop scalable CRM programs that support corporate-owned retail stores, local-market needs, promotional events, store openings, assisted-selling handoffs, digital-to-store journeys, and post-visit customer follow-up.