The Senior Director will lead and develop the Marketing organization, establish clear priorities and measures of success, manage key agency relationships and resources, and work closely with Sales, Innovation/Product, Taproom, Finance, Operations, and executive leadership to ensure Creature Comforts shows up consistently and powerfully wherever consumers encounter our brands. This role serves as the senior integrator of the company's above-the-line and below-the-line marketing efforts-connecting brand strategy, creative, digital and social media, communications, partnerships, field activation, consumer experience, and commercial priorities into a cohesive marketing system.