Identify, solicit, develop, manage, service, retain and grow long-term profitable Senior Care relationships in assigned regions and National markets by offering a full range of loan, deposit, Capital Markets, Treasury, Agency, Risk Management and other fee-based services to existing and prospective clients in the Senior Care Industry. Champion non-credit financial services activity in the Senior Care segment, driving fee-based revenue opportunities, including specific efforts to engage other Lines of Business with shared industry specialization: Granbridge Seniors Housing, Treasury, McGriff Insurance, Syndications, and Public Finance.