This leader strengthens LPs ability to win nationally, regionally, and locally by establishing a disciplined market-back operating model, creating scalable planning tools, guiding full-funnel campaign priorities, connecting paid, owned, earned, social, influencer, content, and regional activity, and ensuring marketing work is audience-right, product-benefit-led, legally approved, creatively aligned, and tied to performance expectations. Manager, Marketing Performance translates segment priorities, product priorities, regional sales goals, brand objectives, customer insights, audience needs, and investment plans into integrated market programs that improve awareness, consideration, lead generation, conversion, sales influence, ROI, and revenue growth across priority divisions, regions, segments, channels, and audiences.