5+ years of experience in global or regional strategic marketing, product marketing, product management, or commercialization within IVD, molecular diagnostics, medical devices, laboratory automation, informatics, or life sciences , with demonstrated success in portfolio strategy, platform positioning, and brand leadership across global markets. Experience in molecular diagnostics platforms, laboratory workflow, automation, connectivity , or informatics strongly preferred , including familiarity with customer needs in high-volume molecular testing environments and the ability to engage credibly with laboratorians, scientific stakeholders, and cross-functional partners.