Contribution to Tier I and leadership of Tier II USCAN events in line with global event guidelines, including partnering with Sales to define the Tier II audience and portfolio merchandising plan, defining event promotion, working with the Events COE to coordinate vendors, manage budgets, and capture leads, defining sales follow-up plans, and tracking post-event pipeline creation and revenue impact. Campaign Management and Optimization: Lead the USCAN marketing team to ensure: Timely setup and deployment of integrated campaigns from the aligned USCAN marketing plan, including SEM, ABM, webinars, social media, email, and in-person and virtual events; coordinate final launch details, including approvals and budgets, with upstream, creative, and channel teams.