You'll partner with Sales, Customer Success, Enablement, Partnerships, GTM Ops, and fellow PMMs to build scalable sales plays, drive product adoption across the CSM organization, and shape a clear enablement strategy that reaches our direct teams and extends to agency and technology partners. Sales Plays & Programs: Build and maintain scalable sales plays and cross-functional GTM programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points, with Sales, Marketing, and PMM leadership.