Own Channel & Media Strategy: Set and execute the distribution plan across paid social, trade publications, executive newsletters, podcast sponsorships, event activations, search/AEO, and direct outreach to reach our target 100 enterprise grocery accounts. Full-Stack Media & Channel Ownership: Maintain hands-on ownership of our core media channels (LinkedIn, niche trade media, executive newsletters, paid search) including audience targeting, bidding strategies, ad setup, and conversion optimization.