Desirable: platform experience/familiarity with Gradial, Hotjar, Sitecore Personalize, Semrush, Asana, Google Search Console, Google Tag Manager, OneTrust, Screaming Frog, Salesforce Sales and Account Engagement Clouds, and BI platforms. Perform recurring content, SEO, and technical audits, including page speed and Core Web Vitals, using tools such as Semrush, Screaming Frog, and Google Search Console; remediate or escalate findings and retire outdated pages.