Support development of new business through targeted research, outreach preparation, and follow-up with customer leads, prospects , and opportunities for Health Advances Support the VP - BD and Strategy, BD teams, and VPs/Partners in executing market strategies by researching prospects, monitoring potential outreach triggers, drafting messages, and coordinating follow-up to generate leads with new clients and re-engage past clients Identify potentially attractive client prospects. The BD Senior Analyst will customize selling materials and contribute to proposals, manage lead and opportunity activity in CRM, support new business development via proactive outreach, coordinate preparation for sales meetings and industry conferences, draft marketing content, and collaborate on other internal business development and marketing initiatives to increase BD efficiency and brand differentiation, including proactively identifying and advancing opportunities to improve business development and marketing effectiveness through software and AI-enabled processes or tools.