The Senior Marketing Manager will work closely with the Senior Director, a peer Senior Marketing Manager focused on Outdoor Living, an in-house digital media team, and cross-functional partners in Brand, Product Marketing, Creative, Digital, Analytics, Commercial/Sales, Communications, Finance, and agency teams to build and optimize paid media strategies that drive demand and business growth. Reporting to the Senior Director, Growth, Media & Partnerships, this leader will set paid media direction across all channels for homeowner and trade audiences, connect investment choices to business goals, and manage marketing key performance indicators across awareness, consideration, demand generation, customer acquisition, and revenue impact.