Experience engaging buyers in media organisations at enterprise tier 1 and mid-market scale, on multi-year deals combining software subscription or licence with attached professional and managed services: C-suite: CEO, COO, CFO, CTO, Chief Revenue Officer / Head of Advertising Sales. Trends and buyer priorities: linear audience and advertising decline, the shift to streaming-first, growth of FAST/AVOD and BVOD/CTV advertising, sports rights economics, cost pressure on broadcast operations, the move to cloud-first, software-defined production, and strong buy-versus-build dynamics.