10+ years of experience in web strategy, website management, digital marketing A strong and specific point of view on how AI can transform a website Proven experience owning complex B2B or multi-audience websites Experience leading large-scale web projects and cross-functional web teams Strong understanding of web UX principles, Brand, SEO/GEO, and performance optimization Comfortable working in a modern CMS Exceptional communication skills Ability to develop and defend a roadmap to an executive leadership team Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing Experience collaborating with technical teams on roadmap and web tooling Experience running Marketing programs and channels focused on a developer audience Proven experience exploring AI capabilities for workflow efficiencies. Drive the vision for how to implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies Continue to build and optimize Okta.com to be a powerful conversion machine for all its audiences Manage site structure, UX, content strategy, and page optimization with access to functional team members Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling Report regularly on traffic, engagement, and conversion metrics, recommend and deploy enhancements.