Define and apply quality and evaluation criteria for generated motion, including temporal consistency, artifacts, color and banding, product fidelity (silhouette, materials, logo integrity, geometry drift, warping, flicker), character and identity consistency across shots and variants, brand adherence, and how legibly synthetic the output reads to target audiences; contribute to the evaluation sets and QA gates that allow workflows to be approved and operated as systems. The role operates a governed production lane, opening to selective self-service for creative teams as workflows are approved, against a defined cross-channel production backlog, approved inference capabilities, and a clear path from successful pilots to sustained production.