Breadth of Web Product Experience: Track record across a range of customer-facing surfaces, including marketing sites, self-service flows, configurators, lead capture, and transactional experiences, with the judgment to know which patterns fit which problem. Define how the web experience captures customer intent and identity, including forms, profiling, event instrumentation, consent and privacy controls, and lead scoring signals, so that high-fidelity lead and behavioral data flows cleanly into marketing automation, CRM, and the broader marketing and sales stack.