It requires the same technical literacy as a senior product manager: the ability to read a technical specification, participate meaningfully in engineering sprint reviews, evaluate ad tech vendor integrations (DSPs, SSPs, CDPs, clean rooms), assess build-vs-buy decisions on infrastructure, evaluate AI/ML model architecture and inference tradeoffs, and define product requirements informed by buyer technical constraints. Serve as the internal authority on competitive intelligence - tracking shifts in programmatic infrastructure (DSP/SSP integrations, identity graph approaches, clean room adoption) and AI-driven advertising capabilities (agentic buying platforms, generative creative tools, LLM-powered targeting and optimization) across key competitors.