CATEGORY STRATEGY & BUSINESS PLANNING Lead media strategy across the category portfolio, ensuring individual category strategies align to Ulta Beauty business priorities, UB Media advertiser objectives, guest insights, and enterprise media opportunities while identifying opportunities that span categories and create broader enterprise value. In partnership with Business Strategy, Analytics, Integrated Marketing, Merchandising, UB Media, and external agency teams, the Senior Manager identifies opportunities for greater alignment, improved media effectiveness, incremental revenue, and long-term business growth.