Connect the dots across channels for clients: explain how Social works with Search, Commerce/Retail Media, Lifecycle, TV/Audio, and Creative; propose simple, integrated plans (who does what, when, and why) and a measurement approach to prove combined lift (MMM/lift where feasible; clear proxy reads otherwise). As a Paid Social Senior Strategist, you will lead full‑funnel Paid Social strategy and day‑to‑day performance (Meta, TikTok, Pinterest Performance+, Snapchat, Reddit; LinkedIn/X as relevant) to grow new customers, revenue, and LTV-while keeping efficiency on track.