This person also has strong attention to detail in evaluating media performance leveraging diagnostic KPIs and offline signals; budgeting against cross-channel planning including programmatic, search, and social; and elevating insights, optimizations, and reporting through use of aggregate dashboards, MMM (Marketing Mix Modeling), and or other media models. Required Qualifications: Bachelors Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience.