Oversee action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization Evaluate and recommend full spectrum of Commerce partnerships including all appropriate Retail Media platforms (Walmart Connect, Kroger Precision Marketing, Amazon, Roundel, Sam's Club MAP, etc.) as well as bid and campaign management tools (i.e Pacvue and SKAI) and Retailer data and analytic tools (Luminate/Scintilla, Stratum, AMC) Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity Keep clients and agency counterparts informed on latest developments in the Commerce industry and develop bespoke Thought Leadership opportunities at external conferences and client events Grow agency Commerce business through new business and organic client growth Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals Lead client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view Act as a though leader and master strategist for all things commerce People Establish and foster a corporate culture that inspires talent Allocate assignments to leverage each person's skills, as well as motivate their interests and challenge their minds Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage Develop direct reports by providing ongoing feedback and conducting employee evaluations Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals Clients Serve as client senior point of contact, able to provide effective long-term strategic guidance and counsel Master, identify, and communicate trends in Commerce and in client industries Stay up to date with all Starcom/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners Define and evaluate client competition online, as well as how it relates to Commerce initiatives Establish appropriate account staffing, scope of services, and fee proposals Qualifications 12+ years of progressive levels of commerce / shopper/retail media experience 5+ years in senior leadership roles (VP/SVP level), leading large teams and complex client engagements. Overview The Senior Vice President, Commerce role leads a fast growing and dynamic commerce practice inclusive of client executive lead responsibilities for growth, practice leadership to grow and develop the team, and internal leadership to grow commerce adoption in holistic identity and lead media to shelf plans.